flighting |
Definition
Advertising timing strategy where ads or commercials are run during a period (called a flight) followed by a period of no advertising (called a hiatus) followed by a flight ... and so on. This practice is contrary to the recency theory which argues that any gap in promoting a product will hurt its sales and, therefore, advertising should be continuous.
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flighting is in the Advertising, Marketing, & Sales and Decision Making, Problem Solving, & Strategy subjects.
flighting appears in the definitions of the following terms: recency strategy and recency effect
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http://www.businessdictionary.com/definition/flighting.html