Share this site with del.icio.us Share this site with furl Share this site with stumbleupon Share this site with google Add this site to Yahoo Bookmarks Click here to add us to your favorites Subscribe to our Feed





focus group

Definition 1

Market research: Small number of people (usually between 4 and 15, but typically 8) brought together with a moderator to focus on a specific product or topic. Focus groups aim at a discussion instead of on individual responses to formal questions, and produce qualitative data (preferences and beliefs) that may or may not be representative of the general population.

Definition 2

Problem-solving: Idea generation or forecasting technique where several experts or informed individuals share their point of view on a specific topic or problem.


Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z