focus group

  

Definitions (2)

1.Market research: Small number of people (usually between 4 and 15, but typically 8) brought together with a moderator to focus on a specific product or topic. Focus groups aim at a discussion instead of on individual responses to formal questions, and produce qualitative data (preferences and beliefs) that may or may not be representative of the general population.
2.Problem-solving: Idea generation or forecasting technique where several experts or informed individuals share their point of view on a specific topic or problem.

Use focus group in a sentence

  • To assess the viability of security officer safety in hospitals, and whether or not they should have defensive tools, a focus group was established.

    11 people found this helpful
  • I decided to engage the focus group to maximize the potential information we would benefit from obtaining in today's meeting.

    4 people found this helpful
  • Today I will be leading a focus group in which my colleagues and I will discuss the importance of anti-tobacco materials in various cities around the world.

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Notable Quotes

  • Designing Products by Focus Groups
    "It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."
    - Steve Jobs

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