focus group

Definitions (2)
Popular Terms
1. Market research: Small number of people (usually between 4 and 15, but typically 8) brought together with a moderator to focus on a specific product or topic. Focus groups aim at a discussion instead of on individual responses to formal questions, and produce qualitative data (preferences and beliefs) that may or may not be representative of the general population.
2. Problem-solving: Idea generation or forecasting technique where several experts or informed individuals share their point of view on a specific topic or problem.

Use 'focus group' in a Sentence

To assess the viability of security officer safety in hospitals, and whether or not they should have defensive tools, a focus group was established.
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I decided to engage the focus group to maximize the potential information we would benefit from obtaining in today's meeting.
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Today I will be leading a focus group in which my colleagues and I will discuss the importance of anti-tobacco materials in various cities around the world.
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Notable Quotable

Designing Products by Focus Groups
"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."
- Steve Jobs


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