focus strategy

  

Definition

A marketing strategy in which a company concentrates its resources on entering or expanding in a narrow market or industry segment.

A focus strategy is usually employed where the comopany knows its segment and has products to competitively satisfy its needs. Focus strategy is one of three generic marketing strategies. See differentiation strategy and low cost strategy for the other two.


Notable Quotes

  • What are your strengths?
    "Google writes powerful search algorithms; Steinway works wonders with wood; Cisco sniffs out promising new technologies and buys them. Figure out what you're good at and stick to it. An obvious notion, perhaps, but plenty of zealous entrepreneurs lose their way--especially when the world seems so full of possibilities."
    - Brett Nelson

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