focus strategy definition

focus strategy

Strategic plan under which a firm concentrates its resources on entering or expanding in a narrow market or industry segment. It is usually employed where the firm knows its segment and has products to competitively satisfy its needs. Focus strategy is one of three generic marketing strategies (see differentiation strategy and low cost strategy for the other two) that can be adopted by any firm.

focus strategy is in the Decision Making, Problem Solving, & Strategy and Planning & Scheduling subjects.

focus strategy appears in the definition of the following term: generic strategies

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