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available to non-pioneering firms for gaining long-term
by virtue of their late
into a market: as it was with IBM over Apple, and is with Dell over IBM. The follower can
from the (1) clarification of the demand-uncertainty and market-uncertainty, (2)
of the effects of changing
and new technologies, (3)
to free-ride the pioneer's investments in consumer-education, (4)
, (5) pioneer's mistakes in
and pricing, and in its promotional efforts.
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