The act of predicting business activity for a future period of time. Typically, it is a projection based upon specific assumptions, such as targeted prospects or a defined sales strategy. For example, a sales pro forma in a business plan is considered a forecast.

Use forecast in a sentence

  • The forecast for today was cloudy and dark clouds with the chance of rain, which made me very happy because I haven't seen rain for a long time.

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  • The CEO hoped his executive team would be encouraged by the generally positive business forecast laid out by the financial department, but he could tell many of them still had doubts about the future.

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  • The man on the news show said it will not rain tomorrow, but I am going to take an umbrella because I do not trust his forecast.

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