form utility


The process of increasing the attractiveness of a product to a group of consumers by altering its physical appearance. In a business context, form utility might involve making a product ready for consumption by converting it to a form that is more beneficial to consumers than the raw materials used to make it.

Use form utility in a sentence

  • We would do some form utility planning and see what things we had to change about the way the product looked, so people would buy more.

    23 people found this helpful
  • You may need to have your product undergo some form utility if you don't think it is selling as quickly as it should.

    22 people found this helpful
  • The form utility of the product was focused on during the marketing strategy as people was customized goods and we listened.

    21 people found this helpful
Show more usage examples...

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z