form utility


The process of increasing the attractiveness of a product to a group of consumers by altering its physical appearance. In a business context, form utility might involve making a product ready for consumption by converting it to a form that is more beneficial to consumers than the raw materials used to make it.

Use form utility in a sentence

  • We would do some form utility planning and see what things we had to change about the way the product looked, so people would buy more.

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  • You may need to have your product undergo some form utility if you don't think it is selling as quickly as it should.

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  • The form utility of the product was focused on during the marketing strategy as people was customized goods and we listened.

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