four R's of marketing

Definition

Four factors of a marketing model that is focused on the customer. Many people believe that the shift is trending away from the company, and more towards the customers, and so some companies have shifted from focusing on the four P’s of marketing, and moved to the four R’s of marketing. As this is a relatively new idea, there are a few different versions of the cycle. The versions tend to focus on some combination of these ideas: recognition, reputation, relationship, research, relevance, and reward. All of these concepts deal with how a customer would interact with the company and its product/service.