A type of company that serves the needs of all or mostly all members of a group or class of consumers. Alternatively, the company may supply a broad class of goods to a wide variety of buyers.

Use general in a sentence

  • Before we invaded the enemies land, we had to check with our general in order to determine what kind of strategy we would be implementing.

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  • I prefer to think of the general consensus to explain the group minded actions of the herd in their massive market movements.

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  • It is a good general rule to always keep a cool head in a negotiation and let the other guy lose his so you have the edge.

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