generic appeal
Definition
Advertising strategy used to promote a product category versus a specific brand name product in that category. An advertisement encouraging children to eat vegetables may show different vegetables, however the advertisement itself will not name a specific brand.
Related Articles
- Utilizing Grants and Scholarships to Pay for School *
- Stock Regulations *
- Tax Issues Related to Wash Sales, Lottery Winnings etc. *
- Introduction to Stocks *
- ECN's and Online, Day and Active Trading *
- Common Stock Strategies - Part 3 *
- What is a Limited Liability Company (LLC)? *
- Corporate Bonds *
Related Videos
http://www.businessdictionary.com/definition/generic-appeal.html
