generic brand

Popular Terms
No-name' or non-decrepit brand that is not advertised, and is sold at a price substantially lower than the comparable branded products. Generic brand products are more popular in recessionary times, but largely in case of fungible products such as aluminum foil, recording media (CD/DVD), hand tools, paper products, small appliances.

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We used to sell generic brand products, but decided that the profit margin was too small so now we don't sell them anymore.
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I am not a huge fan of spending lots of money on big-name brands at the Grocery Store like Bounty or Charmin; instead I prefer to buy Generic Brand paper towels and toilet paper because of their more competitive pricing.
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As a smart shopper, many times I prefer to buy the generic brand of a product over a name brand if the quality is equal, but the price is lower.
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