generic brand |
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Definition
No-name' or non-decrepit brand that is not advertised, and is sold at a price substantially lower than the comparable branded products. Generic brand products are more popular in recessionary times, but largely in case of fungible products such as aluminum foil, recording media (CD/DVD), hand tools, paper products, small appliances.
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generic brand is in the Advertising, Marketing, & Sales subject.
generic brand appears in the definition of the following term: no name brand
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