generic need
Definition
Broadest possible definition of utility drawn by customers from a good or service—in fact, definition of the market being served. For example, transportation is a generic need filled by buses, cars, trains, airlines and shipping lines—all of them being in the transport business. Finding the generic need (by asking “What business are we in?”) corrects the 'marketing myopia' and gives a broad view of the possibilities.
generic need is in the Advertising, Marketing, & Sales and Economics, Politics, & Society subjects.
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