geographic segmentation definition

geographic segmentation

Collecting and analyzing information according to the physical location of the customer or other data source. Geographic segmentation is often used in marketing, since companies selling products and services would like to know where their products are being sold in order to increase advertising and sales efforts there. See also demographic segmentation.

geographic segmentation is in the Advertising, Marketing, & Sales subject.

geographic segmentation appears in the definition of the following term: segmentation strategies

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