geographic segmentation

Popular Terms
Collecting and analyzing information according to the physical location of the customer or other data source. Geographic segmentation is often used in marketing, since companies selling products and services would like to know where their products are being sold in order to increase advertising and sales efforts there. See also demographic segmentation.

Use 'geographic segmentation' in a Sentence

Our geographic segmentation research indicates that we can sell the most hipster items on the coasts, and nearly none in Kansas.
17 people found this helpful
Our company's marketing division has improved their geographic segmentation so much that our overall sales have increased by thirty percent.
14 people found this helpful
The geographic segmentation provided useful data as we wanted to uniquely target our customers by customizing our products offered to them.
14 people found this helpful

Email Print Embed