global strategy

Definition

The plans developed by an organization to target growth on a global level for sales of products or services.

Use global strategy in a sentence

  • You need to come up with a good sound global strategy if you plan on expanding your business overseas.

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  • The corporation was very serious about revamping their dated global strategy and all divisions were encouraged to participate with ideas, questions and feedback.

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  • The company became unhappy with its minimal presence in the world and so it planned a global strategy to launch a company branch in every major nation in the world.

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