glocalization

Popular Terms
Products or services designed to benefit a local market while at the same time being developed and distributed on a global level. Glocalization is a mixture of and the end result of combining the words globalization and localization.

Use 'glocalization' in a Sentence

Much like the states that wine grapes come from, glocalization allows high end chocolate to be shipped out of different provinces in Guatemala.
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You can put out products for glocalization and hope that your market grows which will lead to increased profits over time.
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The glocalization movement was good because it allowed us to still hit the smaller market and make people happy there.
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