gravure printing

Popular Terms
Process in which the image to be printed (unlike in letterpress and flexographic printing) is etched into the printing plate, and the printing ink (unlike in offset printing) is transferred direct to the paper. Used mainly for long runs of high quality multicolor printing. Also called photogravure printing, specially where photographs are reproduced.

Use 'gravure printing' in a Sentence

The gravure printing method was useful in this particular piece as we did need specific details included in our work.
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The process of gravure printing was really cool and I enjoyed seeing it firsthand because I had always wanted to watch it.
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Holidays R Us uses gravure printing, one of the oldest methods of printing, to create some of the most beautiful holiday gift wrap on the market.
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