green marketing

  

Definition

Promotional activities aimed at taking advantage of the changing consumer attitudes toward a brand. These changes are increasingly being influenced by a firm's policies and practices that affect the quality of the environment, and reflect the level of its concern for the community.

Use green marketing in a sentence

  • You need to be very good at green marketing so that you are always adapting to your customer base as they change.

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  • The green marketing campaign was directly aligned with the interests of the target market which helped us increase our demand.

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  • Using green marketing, Rachel's company appealed to the growing environmentalist population in her town, taking advantage of their interest in protecting the Earth.

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