gross rating point (GRP)
Definition
Total of all rating points for an advertising schedule stated usually on a weekly basis. In principle, 100 GRP could mean either that 100 percent of targeted households are reached once per week, or 1 percent of them are reached 100 times in the week, or any combination thereof. Also called homes per rating point.
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gross rating point (GRP) is in the Advertising, Marketing, & Sales subject.
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