halo effect

Popular Terms
The transfer of goodwill or positive feelings about one characteristic (such as pleasing appearance) of a product or person to another, possibly unrelated, characteristics (such as performance). Contrasts with devil's horns.

Use 'halo effect' in a Sentence

Sometimes the halo effect can have a great effect on your business and cause you to get more and more customers.
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If your business can have the halo effect then your customers will be happy and continue to keep coming back.
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My friend kept going on and on about how much he disliked this person and I thought he was experiencing a halo effect.
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