hard selling
Definition
Applying psychological pressure (by appealing to someone's fears, greed, or vanity) to persuade the prospect to make a quick purchase decision. This approach is justified on the ground that most people are lazy and will postpone making a decision—even if it were in their best interest to make the commitment. This practice is, however, reviled when its sole purpose is the salesperson's gain at the customer's detriment. Also called high pressure selling.
hard selling is in the Advertising, Marketing, & Sales subject.
hard selling appears in the definitions of the following terms: high pressure selling, soft selling and boiler room
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