hard selling definition

hard selling

Applying psychological pressure (by appealing to someone's fears, greed, or vanity) to persuade the prospect to make a quick purchase decision. This approach is justified on the ground that most people are lazy and will postpone making a decision even if it were in their best interest to make the commitment. This practice is, however, reviled when its sole purpose is the salesperson's gain at the customer's detriment. Also called high pressure selling.

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