harvesting strategy definition

harvesting strategy

Planned discontinuation of a product at the end of its life cycle, while extracting maximum profit from its sales. In this strategy, all marketing expenditure is gradually eliminated and the product is allowed to sell on its goodwill until sales revenue falls below a cutoff point. See also exit strategy.

harvesting strategy is in the Advertising, Marketing, & Sales and Decision Making, Problem Solving, & Strategy subjects.

harvesting strategy appears in the definition of the following term: exit strategy

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