Fundamental characteristic of services which results in variation from one service to another, or variation in the same service from day-to-day or from customer-to-customer. Heterogeneity makes it hard for a firm to standardize the quality of its services. Opposite of homogeneity.

Use heterogeneity in a sentence

  • Some services have a lot of variation or heterogeneity which will make it hard to predict what each day will bring.

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  • When you have a service that is high in heterogeneity you will not really know what to expect each day when you go to work.

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  • It is important to have heterogeneity in a business structure so that different parts of a business can work together in different ways to help the business succeed.

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