heterogeneity |
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Definition
Fundamental characteristic of services which results in variation from one service to another, or variation in the same service from day-to-day or from customer-to-customer. Heterogeneity makes it hard for a firm to standardize the quality of its services. Opposite of homogeneity.
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heterogeneity is in the Customer Relations & Services subject.
heterogeneity appears in the definition of the following term: diversity
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