Share this site with del.icio.us Share this site with furl Share this site with stumbleupon Share this site with google Add this site to Yahoo Bookmarks Click here to add us to your favorites Subscribe to our Feed





hierarchy of effects

Definition

Marketing term for the sequence of five steps a consumer passes through from the initial exposure to a product or advertisement to the purchase decision: (1) awareness, (2) interest, (3) evaluation, (4) conviction, and (5) purchase.

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z