hierarchy of effects

Definition

Marketing term for the sequence of five steps a consumer passes through from the initial exposure to a product or advertisement to the purchase decision: (1) awareness, (2) interest, (3) evaluation, (4) conviction, and (5) purchase.


hierarchy of effects is...

... in the Advertising, Marketing, & Sales subject.

Nearby Terms

Search volume for hierarchy of effects

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z