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house style

Definition

Standard grammatical, graphical, and typographical manner in which an organization communicates through written words or other symbols via all means-from nameplates to its aircraft, ships, or other vehicles. House style covers (but is not limited to) call cards and office stationery, cautionary and directional signs, emails, faxes, and letters, booklets and brochures, financial and other reports, and house publications and manuals.

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