household penetration (HHPEN)

  

Definition

Portion of total households reached within a geographical area by a periodical (newspaper, magazine). Computed by dividing circulation by the number of households in that area.

Related Videos




http://www.businessdictionary.com/definition/household-penetration-HHPEN.html

Featured Sponsor

Search for another term

advertise here

Nearby Terms

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
<<<<<<< HEAD:httpdocs/includes/templates/base/_footer.tpl ======= >>>>>>> f21866f3b42d899786c57063e1a614f6477059a5:httpdocs/includes/templates/base/_footer.tpl