housemark
Definition
Distinctive mark used in identifying products as well as professional services (such as architecture, consultancy, engineering) provided by a firm. For example, the housemark 'IBM' is used on all hardware, software, and a bevy of services provided by International Business Machines Corp.
Popular 'Advertising, Marketing, & Sales' Terms
housemark in the news
This content can be found on the following page:
http://www.businessdictionary.com/definition/housemark.html







