image advertising definition

image advertising

Attempt to create a favorable mental picture of a product or firm in mind of consumers. This image aims to associate the advertised product and/or firm with certain lifestyles or values. Its three basic functions are to (1) increase consumer awareness, (2) convert the awareness into familiarity, and (3) use the familiarity to influence consumer buying behavior.

image advertising is in the Advertising, Marketing, & Sales subject.

This content can be found on the following page:

http://www.businessdictionary.com/definition/image-advertising.html