impressions
Definition 1
Advertising: Number of audience exposed to a media schedule.
Definition 2
Internet marketing: Basis on which banner advertising is sold; as a rule of thumb ten page views or 'hits' equal one impression.
Definition 3
Printing: (1) Number of times a page or publication passes through the printing process to receive the complete image. In monochrome (single color) printing, only one impression is necessary whereas in multi-color printing two or more impressions are needed. (2) Alternative term for printrun.
impressions is in the Advertising, Marketing, & Sales, Internet & World Wide Web and Printing, Packaging, & Publishing subjects.
impressions appears in the definitions of the following terms: primacy effect, perception, top down, generalization, cognitive filters, edition and survey
impressions appears in the other term: print impressions
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