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impressions

Definition 1

Advertising: Number of audience exposed to a media schedule.

Definition 2

Internet marketing: Basis on which banner advertising is sold; as a rule of thumb ten page views or 'hits' equal one impression.

Definition 3

Printing: (1) Number of times a page or publication passes through the printing process to receive the complete image. In monochrome (single color) printing, only one impression is necessary whereas in multi-color printing two or more impressions are needed. (2) Alternative term for printrun.

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