impressions
Definitions (3)
1. Advertising: Number of audience exposed to a media schedule.
2. Internet marketing: Basis on which banner advertising is sold; as a rule of thumb ten page views or 'hits' equal one impression.
3. Printing: (1) Number of times a page or publication passes through the printing process to receive the complete image. In monochrome (single color) printing, only one impression is necessary whereas in multi-color printing two or more impressions are needed. (2) Alternative term for printrun.
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