impulse buying

  

Definition

Spur of the moment, unplanned decision to buy, made just before a purchase. Research findings suggest that emotions and feelings play a decisive role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. Such purchases ranges from small (chocolate, clothing, magazines) to substantially large (jewelry, vehicle, work of art) and usually (about 80 percent of the time) lead to problems such as financial difficulties, family disapproval, or feeling of guilt or disappointment. See also cognitive dissonance.

Use impulse buying in a sentence

  • I knew he practiced impulse buying and would buy things that he did not intend when he went there in the first place.

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  • I had to stop going to Target because my impulse buying was getting out of control. I would spend too much money on things I didn't need.

    10 people found this helpful    
  • Paris Hilton, Kim Kardashian and other certain celebrities promote impulse buying whenever they walk into a store and immediately purchase an expensive item with little or no thought to the cost or whether they really need the item.

    9 people found this helpful    
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