incentive scheme
Definition 1
HR: Employee motivational program designed to encourage commitment to increasing productivity or in achieving some worthwhile objective such as reducing the number of manhours lost due to accidents.
Definition 2
Marketing: Customer motivational program designed to encourage them to buy more of the firm's products. Also called bonus scheme or incentive program.
Mentioned in these definitions
Popular 'Advertising, Marketing, & Sales' Terms
incentive scheme in the news
This content can be found on the following page:
http://www.businessdictionary.com/definition/incentive-scheme.html







