Definition
Marketing policy under which each product has its own brand, different from every other product in the same product family or from the same firm.
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Nearby Terms
- indirect terms
- indirect-charge method
- indispensable party
- individual
- individual account plan
- individual bargaining
- individual branding
- individual contract
- individual contract pension trust
- individual development account (IDA)
- individual incentive program
- individual investor
- individual life insurance
Popular 'Advertising, Marketing, & Sales' Terms
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