industry analysis
Definition
A market assessment tool designed to provide a business with an idea of the complexity of a particular industry. Industry analysis involves reviewing the economic, political and market factors that influence the way the industry develops. Major factors can include the power wielded by suppliers and buyers, the condition of competitors, and the likelihood of new market entrants.
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industry analysis is in the Advertising, Marketing, & Sales, Decision Making, Problem Solving, & Strategy and Statistics, Mathematics, & Analysis subjects.
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