industry analysis

  

Definition

A market assessment tool designed to provide a business with an idea of the complexity of a particular industry. Industry analysis involves reviewing the economic, political and market factors that influence the way the industry develops. Major factors can include the power wielded by suppliers and buyers, the condition of competitors, and the likelihood of new market entrants.

Use industry analysis in a sentence

  • The industry analysis is really important for any new company looking to enter a particular industry because it explains market factors that influence the industry as a whole.

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