influencers definition

influencers

Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. In consumer spending, members of a peer group or reference group act as influencers. In business to business (organizational) buying, internal employees (engineers, managers, purchasers) or external consultants act as influencers.

influencers is in the Advertising, Marketing, & Sales subject.

influencers appears in the definitions of the following terms: non tariff barrier (NTB) and opinion leaders

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