innovative

The quality of an idea which is new and different. See also innovation.

Very, very few businesses have barriers to entry. As wonderful and as complex as the products of these companies are, they are in industries that almost never have any barrier to entry -- especially since the general business plan is one of constant innovation, thereby obsolescing one's own products. Profitless prosperity: It's a state often found in technology, where these wonderfully innovative companies that make our lives so much more pleasant wind up unable to make any money.