inpack premium
Definition
A marketing and advertising technique in which a product is packaged with a sample of another related product at no additional charge. For example, a company that sells shaving cream might create a inpack premium by attaching a disposable razor for free. Also called package enclosure.
inpack premium is in the Advertising, Marketing, & Sales and Printing, Packaging, & Publishing subjects.
inpack premium appears in the definition of the following term: on pack premium
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