inquiry

  

Definition

Preliminary response from prospective customers, generally following an advertisement or sales promotion campaign. Number of inquiries (and their conversion into sales revenue) is a measure of the effectiveness of a firm's marketing efforts. Also spelled as enquiry.

Use inquiry in a sentence

  • The girls inquiry about the apartment ended up helping her decide to live somewhere else because someone had died in the last one she looked at.

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  • The company just created a new commercial to advertise their hydrating hair shampoo, which led to Susie's inquiry about the product.

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  • I tried to make an inquiry of how much money was in my account at the bank, but they were closed for the day.

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