inquiry
Definition
Preliminary response from prospective customers, generally following an advertisement or sales promotion campaign. Number of inquiries (and their conversion into sales revenue) is a measure of the effectiveness of a firm's marketing efforts. Also spelled as enquiry.
inquiry is in the Advertising, Marketing, & Sales subject.
inquiry appears in the definitions of the following terms:
tracer,
telephone banking,
research,
fact finding,
sales lead,
cost per inquiry (CPI),
enquiry,
inquest,
voluntary winding up,
matter of law
and
inquiry appears in the other term: account inquiry
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