institutional advertising

Popular Terms
The promotional message aimed at creating an image, enhancing reputation, building goodwill, or advocating an idea or the philosophy of an organization, instead of sales promotion. When employed by an organization to market itself (instead of its products), it is called corporate advertising.

Use 'institutional advertising' in a Sentence

You should try to have great institutional advertising so that you are always able to get new customers to your store.
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When ACT, Inc. changed their branding statement to more thoroughly impress all those who encountered their concise mission statement that subtly hinted at the value of their testing products, they were certain their institutional advertising shift would pay off.
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Many companies, and organizations practice institutional advertising, by providing funding for children's products, or supporting their communities to build a good rapport.
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