institutional advertising definition

institutional advertising

Promotional message aimed at creating an image, enhancing reputation, building goodwill, or advocating an idea or the philosophy of an organization, instead of sales promotion. When employed by a firm to market itself (instead of its products), it is called corporate advertising.

institutional advertising is in the Advertising, Marketing, & Sales and Business Communications & Presentations subjects.

institutional advertising appears in the definition of the following term: corporate advertising

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