integrated marketing

  

Definition

Strategy aimed at unifying different marketing methods such as mass marketing, one-to-one marketing, and direct marketing. Its objective is to complement and reinforce the market impact of each method, and to employ the market data generated by these efforts in product development, pricing, distribution, customer service, etc.

Use this term in a sentence

  • You could try an integrated marketing strategy so that you are getting many different eyes on your product and company.

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  • We had a lot of integrated marketing techniques that we did not share with anyone else, cause it was ours.

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  • You should try to know knew ways to market your product and integrated marketing may help get your product to new customers.

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