integrated marketing definition

integrated marketing

Strategy aimed at unifying different marketing methods such as mass marketing, one-to-one marketing, and direct marketing. Its objective is to complement and reinforce the market impact of each method, and to employ the market data generated by these efforts in product development, pricing, distribution, customer service, etc.

integrated marketing is in the Advertising, Marketing, & Sales and Decision Making, Problem Solving, & Strategy subjects.

integrated marketing appears in these other term: integrated marketing communications (IMC)

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