intensive distribution

  

Definition

A marketing strategy under which a company sells through as many outlets as possible, so that the consumers encounter the product virtually everywhere they go: supermarkets, drug stores, gas stations, and the like. Soft drinks are generally made available through intensive distribution.

Use this term in a sentence

  • The intensive distribution was met with happiness as each store was running low on the product so we supplied our retailers.

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  • The intensive distribution strategy for our newest product has allowed it to maximize contact with customers and become very successfull

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  • A few decades ago, cola was controlled mainly by Coke, however Pepsi was able to enter the market by producing a new, sweeter version of the cola and marketing it with intensive distribution to stores everywhere.

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