intensive distribution

Popular Terms
A marketing strategy under which a company sells through as many outlets as possible, so that the consumers encounter the product virtually everywhere they go: supermarkets, drug stores, gas stations, and the like. Soft drinks are generally made available through intensive distribution.

Use 'intensive distribution' in a Sentence

The intensive distribution was met with happiness as each store was running low on the product so we supplied our retailers.
19 people found this helpful
The intensive distribution strategy for our newest product has allowed it to maximize contact with customers and become very successfull
17 people found this helpful
A few decades ago, cola was controlled mainly by Coke, however Pepsi was able to enter the market by producing a new, sweeter version of the cola and marketing it with intensive distribution to stores everywhere.
14 people found this helpful

Email Print Embed