interactive marketing

  

Definition

Trading situation where the buyers specify the nature and application of products they wish to buy and sellers try to match these requests almost instantly or in a very short time. A large part of trading over the internet is through interactive marketing.

Use this term in a sentence

  • You may want to try an interactive marketing campaign to get people trying out your product and seeing if they like it.

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  • Our interactive marketing strategy was working great, as usual and customers were coming in left and right with requests for things.

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  • When Lisa thought about what she wanted to go to attend a university for, she decided the best choice was interactive marketing.

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