interactive television (ITV)
Definition
Two way cable TV system that enables the viewer to issue commands and give feedback information through an electronic device called a setup box. The viewer can select which program or movie to watch, at what time, and can place orders in response to commercials. New setup boxes also allow access to email and e-commerce applications via internet.
interactive television (ITV) is in the Data Management, Communications, & Networks subject.
This content can be found on the following page:
http://www.businessdictionary.com/definition/interactive-television-ITV.html
email to a friend
print this definition
cite this definition
link to this page
