internal marketing



Management philosophy of promoting the firm and its policies to employees as if they are the (internal) customers of the firm.

Use internal marketing in a sentence

  • Next week I will be attending a conference on internal marketing to better myself as an employee at our company.

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  • The internal marketing effort was well received by the employees whose enthusiasm was felt throughout the building as Friday neared.

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  • You need to have a very good internal marketing strategy that everyone on your team truly believes in before you start it.

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