intrapreneurship
Definition
Practice of entrepreneurship in an established firm. Intrapreneurship applies the 'start up' style of management (characterized by flexibility, innovation, and risk taking) to a secure and stable firm. The objective is to fast track product development (by circumventing the bureaucracy) to take advantage of a new opportunity or to assess feasibility of a new process or design.
intrapreneurship is in the Decision Making, Problem Solving, & Strategy and Economics, Politics, & Society subjects.
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