introductory rate

Popular Terms
A low rate offered for financing as an incentive to apply for said financing. This rate is usually lower than the typical market rate of interest and offered for a limited time. It also may have other restrictions; the rate may only apply to balance transfers, purchases, or cash advances. also called introductory annual percentage rate (APR) or teaser rate.

Use 'introductory rate' in a Sentence

You may want to put out a special introductory rate to get new customers to try out what you have to offer.
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I wondered what the introductory rate was because that would definitely have an effect on the choice I made in the future.
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Susan applied for the new credit card due to its royalty rewards for free gasoline as well as the very low introductory rate.
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