keyed advertisement
Definition
Print ad that carries a code in its advertised address to identify the newspaper or magazine which generated the query or order. For example, the words 'Dept. DN' may be used to indicate the ad was placed in a newspaper named 'Daily News.' Keyed advertisements allow an advertiser to place the same ad in different periodicals and, from the response, judge which one is the best means of promoting a particular offer.
keyed advertisement is in the Advertising, Marketing, & Sales and Printing, Packaging, & Publishing subjects.
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