In the diffusion of innovation theory, the minority group (roughly 16 percent) of population, which is the last group to try or adopt a new product. It consists largely of seniors, and those with low socioeconomic status. Laggards use friends and neighbors as information sources, dislike change, and accept new things only when forced to.

Use laggards in a sentence

  • My dad is always one of the last people I know to buy into the newest technology, most people would consider him one of the laggards.

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  • These were the laggards and they were people from all walks of life, but they were not very keen on the new products we offered.

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  • Analog television became used by fewer and fewer people, until eventually the entire infrastructure existed only for the benefit of the laggards and the only way to get them to upgrade was to turn off the analog transmitters.

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