laggards

In the diffusion of innovation theory, the minority group (roughly 16 percent) of population, which is the last group to try or adopt a new product. It consists largely of seniors, and those with low socioeconomic status. Laggards use friends and neighbors as information sources, dislike change, and accept new things only when forced to.

Management changes can help a lot with timing. If a board of directors is serious about restructuring, they'll often hire someone from a best-in-class company to make it happen. Those people aren't cheap, which shows the board is serious, and the fact that the person is willing to come indicates they think they can add value. An executive from a first-class company taking over a laggard can mean an opportunity is ripe for the picking.