laggards
Definition
In the diffusion of innovation theory, the minority group (roughly 16 percent) of population, which is the last group to try or adopt a new product. It consists largely of seniors, and those with low socioeconomic status. Laggards use friends and neighbors as information sources, dislike change, and accept new things only when forced to.
laggards is in the Advertising, Marketing, & Sales subject.
laggards appears in the definitions of the following terms: early majority, diffusion of innovation, early adopters, late majority, innovators and adopter categories
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