late majority

  

Definition

In the diffusion of innovation theory, the majority group (roughly 34 percent) of population, which is just ahead of the 'laggards' in trying or adopting a new product. Members of this group are older and less educated than other groups (except the laggards), have below-average socioeconomic status, and adopt innovations only when forced. They are not swayed by advertising and rely primarily on recommendations from friends, neighbors, and relatives.

News containing the term late majority

Loading...



http://www.businessdictionary.com/definition/late-majority.html


Enter your email address to get our free Term of the Day newsletter!

late majority is...

... in the subject
Advertising, Marketing, & Sales

Nearby Terms

Popular 'Advertising, Marketing, & Sales' Terms

Search volume for late majority

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z