latent demand
Definition
Desire or preference which a consumer is unable to satisfy due to lack of information about the product's availability, or lack of money. One of the major objectives of marketing is to either influence the potential buyer to allocate his or her available money differently (in favor of the marketer's product) or to create purchasing power through means such as deferred billing or hire purchase arrangements.
latent demand is in the Advertising, Marketing, & Sales and Economics, Politics, & Society subjects.
latent demand appears in the definition of the following term: effective demand
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