latent demand
Definition
Desire or preference which a consumer is unable to satisfy due to lack of information about the product's availability, or lack of money. One of the major objectives of marketing is to either influence the potential buyer to allocate his or her available money differently (in favor of the marketer's product) or to create purchasing power through means such as deferred billing or hire purchase arrangements.
Mentioned in these definitions
Popular 'Advertising, Marketing, & Sales' Terms
latent demand in the news
This content can be found on the following page:
http://www.businessdictionary.com/definition/latent-demand.html







