law of effect

Popular Terms
Observation that people choose their behavior (from an almost infinite variety of behaviors) based on what response (satisfaction or discomfort, punishment or reward) it brings. Behaviors with pleasant outcomes are repeated; those with unpleasant outcomes are shunned. Popularized by the US psychologist E. L. Thorndike (1874-1949).

Use 'law of effect' in a Sentence

You should study the law of effect and know how it might have an impact on any new decisions you will make.
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The law of effect dictated the actions the customers would choose so we had to create a new business plan.
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The law of effect was demonstrated by me and I really wanted to get people to respond because it gave me energy.
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