lead generation

Popular Terms
Process of collecting names and contact information about qualified prospects which will be contacted by the salespeople for generating orders. It usually involves direct response advertising and telemarketing.

Use 'lead generation' in a Sentence

I was proud to be a part of the lead generation, because it meant that I was qualified to do something and that was cool.
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You should try and be good at lead generation so that you are always able to find many new customers.
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Mr. Helsing realized he was having second thoughts about the efficacy of using wooden stakes to facilitate lead generation among the vampires.
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