lead users
Definition
Leading buyers who are the early adopters of new methods, products, and technologies. Their needs and choices usually portend the needs and choices of the general market, and provide significant opportunities for introduction of innovative products.
Popular 'Advertising, Marketing, & Sales' Terms
lead users in the news
Loading...
This content can be found on the following page:
http://www.businessdictionary.com/definition/lead-users.html
